Permanent
  • Work
  • About
  • News
  • Contact

Work

  • Herman Miller
  • International Film Festival
  • Boys & Girls Clubs
  • Synthesis: Fluid Interiors
  • Broken Crow
  • Fabulous Catering
  • Czeslaw's Loop: The Final Opus
  • BYOB
  • CO Exhibitions
  • XYandZ Gallery
  • Aaron Draplin: Thanks MPLS
  • Anthology
  • Keegan Wenkman: My Life as a Number
  • The Best and Worst of Frank Gaard
  • TRUST ME!

PERMANENT IS IRONIC. In an industry that thrives on the new and the fashionable, permanence may be fleeting but the standard for distinction remains. From the ephemeral sphere of pop culture to the most established concepts, Permanent strives to remain honest and true to the brands and projects we develop, for the benefit of both the client and the consumer.


Design Department

Branding & Communication | Advertising & Interactive | Web Development and User Experience | Experimental Marketing & Guerrilla Marketing | Media, Photo, & Video | Creative & Art Direction | Social & Public Relations | Strategy & Consultation

Art Department

Curation & Consultation | Management & Art Buying | Gallery Facilitation & Programming | Installation & Public Art Facilitation

What is Permanent?

Permanent is a full service agency that merges the capacity of art with the functionality of design. We connect our clients with hand-plucked teams perfectly tailor-fit to specific projects, keeping the quality level high, the momentum fluid, and the overhead low. Through bold, thoughtful, and ambitious initiatives we produce fresh concepts that sit at the intersection of both art and design, creating borderless, unique solutions for a wide-range of clients.

A Group Model

We utilize a networked system we refer to as the "Group", a select partnership of self-established creatives and revolving artisans of all stripes. Group members are like-minded individuals who share our vision and come to Permanent with a wide range of skills. They strategically support us as we support them, together building a multi-disciplinary firm which is structured around Permanent's core partners. We have teamed up renowned 20+ year industry vets with some of today's most innovative and talented youth; combined award-winning techies with contemporary visual artists--and generally thrown caution to the wind when it comes to inspired collaboration. Together, we share views and strengths geared toward the future of the modern agency.

Minneapolis

We have worked for everyone from Fortune 500 companies to startup businesses, from lifestyle brands to art museums. We believe in trusted partnerships and long-term relationships with clients who are willing to push the envelope. Contact us today to set up a consultation.

Our offices are like our galleries: open to the public.

ART DEPARTMENT
3258 Minnehaha Ave S.
Minneapolis, MN 55406
(inside XYandZ gallery)
>>View on Google Maps

DESIGN DEPARTMENT
1101 Stinson Blvd NE #2
Minneapolis, MN 55413-1572
(inside CO Exhibitions)
>>View on Google Maps

General Inquiries

info@permanentadg.com
(612) 356-7927

  • Flickr
  • Twitter
  • Facebook
  • Vimeo
  • Flickr
  • Twitter
  • Facebook
  • Vimeo
  • 5 months ago

    Social Exchange: Sonya Berlovitz, Costume Designer

    Permanent and its partners always seem to attract an eclectic following of Facebook and Twitter friends, from artists to designers to similar creative businesses—not to mention the occasional (okay, frequent) wingnut. But, hey, that’s the beauty of social media: it’s a mixed bag. Inspired by this vast array of new friends, we’ve decided to occasionally highlight those we find most fascinating on our blog. To kick things off, we’d like to introduce you to costume designer extraordinaire, Sonya Berlovitz, the first subject in the series. 

    An award-winning costume designer whose work has been featured in inumerable productions, Berlovitz has spent a good chunk of her career based in Permanent’s hometown of Minneapolis, MN. Most notably recognized as resident designer for the now defunct (but fondly remembered and nationally recognized) Theatre de la Jeune Lune between the years of 1980-2008, she created costuming for over 50 productions. Having gained her education in both Paris and Chicago, Berlovitz’s ambition and talent have taken her all over the country, designing for theater and dance productions of all shapes, sizes and genres. Her latest endeavors have pulled her more fully into the dance realm, designing costuming for upcoming productions at the new Minneapolis-based Cowles Center and The Lab Theater. 

    We caught up with Sonya via Facebook and asked a few questions about her history and craft…

    Can you remember the defining point in your life when you knew you’d be a designer? 

    When I started design classes at La Chambre Syndicale de la Couture Parisienne in Paris, France. It just felt right.

    “Deception” photo by Dominique Serrand

    What was your most memorable experience designing for a production?

    Designing my first show in 1980 for Theatre de la Jeune Lune called 1929. There were 42 people in the cast and the budget was $750. Also, designing Haroun and the Sea of Stories at Berkeley Repertory Theater and having the opportunity to meet Salman Rushdie, who wrote the book. Also, designing any opera at Theatre de la Jeune Lune.

    If you could design for any play, what would it be and why?

    Mario and the Magician by Thomas Mann, which has actually only been done as an opera. It’s a great story about the rise of fascism and it would be a great challenge to make the characters and setting more contemporary.

    “Miser” photo by Michal Daniel

    Have you ever created a traditional fashion line?

    I created a fashion line in 2001 and held a show in the lobby of Jeune Lune. It was inspired by the 1930’s and most of the models were actors. My mom also modeled. I’m a terrible sales person and wound up giving away most of the pieces to the actors and friends.

    You did a stint as a textile designer. What components does one factor in when creating a unique yet wearable textile?

    For a handwoven fabric one factors in the thread content, what time of year the garment will be worn, color, texture, the lengthwise grain (warp) and the crosswise grain (weft) and then within the technology involved, trying to create something new with the traditional method of the loom. When I worked in Japan I played a lot with thick and thin combinations of threads and sheer and not sheer.

    For Stuart Pimser Dance Theater

    In an interview you once compared your love of combining fabrics to painting (which you also have a background in). Do you often have a solid plan going into things, or do they evolve in the process?

    I try to have a fairly solid plan going into things and at the same time a willingness to let the process evolve and see what emerges. That way I too can be surprised by the result. It’s more fun.

    You designed some costumes for the Cowles Center Opening which were pretty awesome. One thing we imagine that presents a challenge in costume design is the garment’s flexibility during performances that contain a lot of dance and movement. What are some tricks of the trade that might surprise us?

    Elastic. Lots of elastic. Sometimes shirt tails have added elastic loops that help keep the shirts tucked into pants and/or skirts even with lots of movement involved. Lots of fabric with lycra. There are a number of newer fabrics out now that don’t look like knits, but have a small amount of lycra in their content to make them stretchy enough for dance costumes. It’s a nice option.

    For Cowles Center opening

    Broad question: What inspires you? 

    I’m inspired by several sources. The story, if it’s a narrative piece, film, paintings, fashion (mostly the Japanese designers), sometimes architecture.

    What projects are you current working on that we should keep an eye out for?

    I’m beginning work on two dance projects: Zorro for Zorongo Flamenco which opens Feb. 22 at the Cowles, and Stuart Pimsler Dance Theater’s Difference which opens on March 9th at the Cowles. I am also working on Werther and Lotte, an original, new production being created by the Moving Company which will open March 22nd and run through April 15th at the Lab Theater.

    To see more of Sonya’s work visit her site at www.sonyaberlovitz.com

    Friend her on Facebook HERE

    Next post Previous