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PERMANENT IS IRONIC. In an industry that thrives on the new and the fashionable, permanence may be fleeting but the standard for distinction remains. From the ephemeral sphere of pop culture to the most established concepts, Permanent strives to remain honest and true to the brands and projects we develop, for the benefit of both the client and the consumer.


Design Department

Branding & Communication | Advertising & Interactive | Web Development and User Experience | Experimental Marketing & Guerrilla Marketing | Media, Photo, & Video | Creative & Art Direction | Social & Public Relations | Strategy & Consultation

Art Department

Curation & Consultation | Management & Art Buying | Gallery Facilitation & Programming | Installation & Public Art Facilitation

What is Permanent?

Permanent is a full service agency that merges the capacity of art with the functionality of design. We connect our clients with hand-plucked teams perfectly tailor-fit to specific projects, keeping the quality level high, the momentum fluid, and the overhead low. Through bold, thoughtful, and ambitious initiatives we produce fresh concepts that sit at the intersection of both art and design, creating borderless, unique solutions for a wide-range of clients.

A Group Model

We utilize a networked system we refer to as the "Group", a select partnership of self-established creatives and revolving artisans of all stripes. Group members are like-minded individuals who share our vision and come to Permanent with a wide range of skills. They strategically support us as we support them, together building a multi-disciplinary firm which is structured around Permanent's core partners. We have teamed up renowned 20+ year industry vets with some of today's most innovative and talented youth; combined award-winning techies with contemporary visual artists--and generally thrown caution to the wind when it comes to inspired collaboration. Together, we share views and strengths geared toward the future of the modern agency.

Minneapolis

We have worked for everyone from Fortune 500 companies to startup businesses, from lifestyle brands to art museums. We believe in trusted partnerships and long-term relationships with clients who are willing to push the envelope. Contact us today to set up a consultation.

Our offices are like our galleries: open to the public.

ART DEPARTMENT
3258 Minnehaha Ave S.
Minneapolis, MN 55406
(inside XYandZ gallery)
>>View on Google Maps

DESIGN DEPARTMENT
1101 Stinson Blvd NE #2
Minneapolis, MN 55413-1572
(inside CO Exhibitions)
>>View on Google Maps

General Inquiries

info@permanentadg.com
(612) 356-7927

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  • 4 months ago
    #Drew Peterson
    #art

    Exhibit Preview/Studio Visit: Drew Peterson, “A Moment Stays” at Burnet Gallery

    Drew Peterson’s art is familiar. I’ve seen it before, many times.  In fact I’m quite fond of his prints. With the intense colors and well-crafted layers, precise lines and controlled energy… it’s exciting, stimulating, perfect.  It does no wrong except that it is always it’s best or seems that way.

    How do you make yourself a better version of your best self? If you’ve been doing “you” for as long as you can remember, how do you let it all go…without abandoning all the good parts you’ve worked so hard to cultivate?

    And why would you want to let go?

    Because simply, at the root of creativity is re-invention. While an artist may finally find that signature, sound, or stamp that they can without doubt claim as their own, they will eventually face that moment when they must decide to grow or remain. Remaining is safe, it works and it feels comfortable. People like it (and that is the ultimate confirmation) or better, people buy it!  But any true artist knows it’s not about money (ok, sometimes it is) but more romantically, it’s all about the challenge of finding something new to like if not equally, even more. It’s even better if that something new is coming from a place of self-driven mastery, skill and experience.  This of course is more easily said than done.

    Back to Drew’s art (actually this was all about Drew’s art but I’ll be more direct now)… in some ways, his upcoming solo exhibit “A Moment Stays, “ is about letting go. But don’t expect to see a whole new Drew. It’s not time for that quite yet, and detachment requires contentment. So along with his tried and true come new surprises. As he does with his art, he fittingly moves forward while standing perfectly still.

    Inspired by Japanese woodblock prints, ikebana (Japanese flower arranging) and a readiness to abandon his signature imagery, Drew nonetheless lets go slowly and elegantly. In a careful step towards a purging of his typical machine-like structures… he pulls individual elements from his previous imagery and utilizes them to create new bouquet-like structures that are no less intricate but somehow calmer, balanced, refined. The result is an unexpected new softness. Another change is open space. Where previously Drew would have layered and layered until the background seemed an afterthought, he now gives the viewer a composed place to rest their eyes. His brilliant color selection is given the space to show off. Colors and layers are more deliberately placed so that a deep lilac and muted gray-blue can be admired just for looking that good next to each other.  Breathing room must have felt right, because some of the larger pieces in the exhibit are simply two colors.

    Printed with silver ink on a rich cobalt blue is a piece that is more about the negative space than anything. It’s quite a departure from his previous work, but the path to achieve a piece like this comes only from a certain mastery of printmaking technique.  Acceptance of the limits of his imagery and willingness to find new space gracefully lands him in uncharted and exciting territory. The cobalt blue that floods the negative space is simply stunning because the “double drop” print of flat blue is flawless, not an easy feat. The tone of blue offsets the overlay of silver inked shapes so that the piece glows just enough to resemble something that feels like the darkest night within a bright moonlit sky. It’s hard to look away.

    The only downside to the apparent changes in Drew’s work is that it makes his more classic pieces in the show seem slightly less exciting. They are no less impressive… and showcase his impeccable ability to balance a procession of layers and restrain chaos within order. However, the new techniques and risks he takes with other pieces pay off so well, you’re left wanting more of that instead. This is certainly not a bad thing for an artist.

    With change comes hesitancy, so for now this exhibit will deliver everything that you would expect of a Drew Peterson solo show. Yet while his signature is fully present, he also shares something exquisitely fresh. Exploration is evident but satisfaction is clear. Perhaps then, this is the perfect moment to let go.

    -Tricia Khutoretsky

    “A Moment Stays” solo exhibition by Drew Peterson.  

    Burnet Gallery, Le Méridien Chambers, 901 Hennepin Ave., Minneapolis, Minn.

    FREE Opening Reception 6-9 p.m., Fri., Jan 13. Exhibition runs through, Feb. 26, 2011. Gallery hours are 11 a.m. to 9 p.m. daily

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